Integrated Marketing Communication (IMC) and Marketing Channel Essay

Integrated Marketing Communication (IMC) and Marketing Channel Strategy - Essay Example We need to be selective in choosing from a number of online and offline marketing mediums. Internet marketing, direct marketing, database marketing, and public relations – all mediums seem to be consistent to provide the competitive edge in the market. Internet marketing can help in attracting new customers from the social media sites like Facebook where prospective customers have better chances of viewing the advertisement. Google advertisement through Pay-per-click programs and promotion through email marketing can be beneficial where only customers from the database could be sent promotional mailers, designed by the hired PR agency. Through Internet-TV, relevant audiences’ attention can be captured while their favorite programs are run on television channels. At the same time, using SMS as means of advertisement to the target audience telling the features of customized mobile phones of JF’s Electronics can click the marketing campaign by contacting the right t ouch points to attract wider audiences. Using online media tools judiciously can make the marketing campaigns more effective and relevant (http://en.wikipedia.org/wiki/Integrated_marketing_communications). Print media like radio, television, newspapers, and billboards are components of offline media. JF’s Electronics should combine both Medias in advertising the new product, customized cell phone. Offline media can be a crucial and cheap tool in making the product popular through television and radio advertisement. For television advertisement, there is good scope of showing interesting visuals based on the storyline as per the features of customized cell phones not found available in any other company and popular brand’s cell phones. Banners of the product at the most visible locations at the marketplace will help in generating people’s interest. All promotional initiatives should be made at regular and continuous intervals to create brand

The Emerald Forest Movie Review Example | Topics and Well Written Essays - 1000 words

The Emerald Forest - Movie Review Example Spirituality is revealed in the Invisible People’s culture through their beliefs in spirit animal guardians, in reading nature through the noises in the forest, and attaining a higher level of spirituality through snorting psychedelic substances from a narrow pipe (â€Å"Emerald Forest†). This may not seem much but in reality, it is through these trances that these people were able to view the world from above, and helping them gain perspective in choosing what actions to take, including actions that do not impact future generations greatly or actions that venerate the people that lived before them.In my view, the Invisible People have a happier culture that gives a greater amount of satisfaction than the Termite People or Modern People culture. Because the Invisible People work in harmony with nature, they do not cause problems in nature such as rising water levels during rains, high levels of destruction during storms, and even overhunting of animals. This is in large contrast to the Termite People that destroy large areas of forests that not only ruin the habitats of plants and animals but also drive away the tribes that were originally living in these areas (â€Å"Emerald Forest†). In addition, the Invisible People also have higher levels of spirituality and community connections as compared to the Termite People, which makes the former to create decisions that not only impact their present but also their future, while the latter only caters to the need for monetary gain., essentially becoming slaves to money and forgetting about their own selves and the well-being of others from different communities. Lastly, because the Invisible People have simpler needs, this makes it easier for them to be happy and share this happiness with other